Costa Rica

Life's Essentials Found Here

CHALLENGE

Costa Rica sought our help to promote the country’s culture and biodiversity through an immersive, physical installation in the heart of NY.

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EXECUTION

The Fake Love team designed a unique, sensorial experience which transported visitors into the atmosphere of the Costarican rainforest through a tangible, 360 degrees immersive installation.

We harmonically merged indigenous floral arrangements, set design, surround sound, video and projection within a custom designed booth to bring to life a magical, mysterious landscape for visitors to explore and wander about. A three dimensional photo moment allowed guests to capture their adventure in the forest, while a dedicated lounge provided informational tips and brand ambassadors engagement

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RESULT

The activation, which took place in Brookfield Place plaza, was an inherently social experience on top of being a unique immersive moment, driving hundreds of impressions and earned media. Even the president of Costa Rica took part to the experience!C.

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CREDITS

CREATIVE DIRECTION & DESIGN - Sofia Aronov

PROJECT MANAGEMENT - Rachel Czipo

PRODUCTION - Neil Maris