Costa Rica

Life's Essentials Found Here

CHALLENGE

Costa Rica sought our help to promote the country’s culture and biodiversity through an immersive, physical installation in the heart of NY.

EXECUTION

The Fake Love team designed a unique, sensorial experience which transported visitors into the atmosphere of the Costarican rainforest through a tangible, 360 degrees immersive installation.

We harmonically merged indigenous floral arrangements, set design, surround sound, video and projection within a custom designed booth to bring to life a magical, mysterious landscape for visitors to explore and wander about. A three dimensional photo moment allowed guests to capture their adventure in the forest, while a dedicated lounge provided informational tips and brand ambassadors engagement

RESULT

The activation, which took place in Brookfield Place plaza, was an inherently social experience on top of being a unique immersive moment, driving hundreds of impressions and earned media. Even the president of Costa Rica took part to the experience!C.

CREDITS

CREATIVE DIRECTION & DESIGN - Sofia Aronov

PROJECT MANAGEMENT - Rachel Czipo

PRODUCTION - Neil Maris