Life's Essentials Found Here
Costa Rica sought our help to promote the country’s culture and biodiversity through an immersive, physical installation in the heart of NY.
The Fake Love team designed a unique, sensorial experience which transported visitors into the atmosphere of the Costarican rainforest through a tangible, 360 degrees immersive installation.
We harmonically merged indigenous floral arrangements, set design, surround sound, video and projection within a custom designed booth to bring to life a magical, mysterious landscape for visitors to explore and wander about. A three dimensional photo moment allowed guests to capture their adventure in the forest, while a dedicated lounge provided informational tips and brand ambassadors engagement
The activation, which took place in Brookfield Place plaza, was an inherently social experience on top of being a unique immersive moment, driving hundreds of impressions and earned media. Even the president of Costa Rica took part to the experience!C.
CREATIVE DIRECTION & DESIGN - Sofia Aronov
PROJECT MANAGEMENT - Rachel Czipo
PRODUCTION - Neil Maris