2020 - Senior Experience Designer - PepsiCo Design & Innovation Center, NYC.
2017-2020 - Senior Creative at Fake Love - The New York Times. New York
2015/2017 - Parsons - MFA Design & Technology. New York
2011/2015 - Central Saint Martins BA Graphic Design - Moving Image. London
1992 - Born in Milan - Italy.
Sofia is a creative and multimedia artist, currently working within the fields of creative direction and art direction for experiential advertising.
As a designer and creative technologist she focuses on interactive and immersive experiences that organically combine design and new media, merging physical and digital elements to generate highly spacial, multisensorial and narrative visions.
Sofia started her journey in illustration and design at Central Saint MArtins, during her Graphic & Communication design BA course, developing a passion for moving image and storytelling and eventually landing into the interactivity world, exploring physical computing, creative coding and mixed reality at Parsons MFA Design & Technology. She currently works for The New York Times - Fake Love as Creative, focusing on creative direction, art direction, design and UX/UI for the production of interactive experiences, AR, VR and spatial installations.