2021 - Associate Design Manager -  Energy Brand Experience, PepsiCo NYC.

2020 - 2021 Senior Experience Designer - Global Brand Experience, PepsiCo NYC.

2017-2020 - Senior Creative at Fake Love - The New York Times. New York

2015/2017 - Parsons - MFA Design & Technology, New York

2011/2015 - Central Saint Martins BA Graphic Design, London

Creative and multimedia artist, currently working within the fields of creative direction and art direction for experiential advertising.

As a designer and creative technologist, I focus on interactive and immersive experiences that organically combine design and new media, merging physical and digital elements to generate highly spatial, multisensorial, and narrative visions.

 

I started my journey in graphic design at Central Saint Martins, developing a passion for moving-image and storytelling and eventually landing into the interactivity world. I then explored physical computing, creative coding, and mixed reality at Parsons MFA Design & Technology.

I currently work for Pepsico as part of the Brand Experience Team in New York, where I  design immersive experiences for all PepsiCo brands globally.

sofia.aronov@gmail.com

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