2023 - Freelance Creative Director & Experiential Designer
2021-2022 - Associate Design Manager - Energy Brand Experience, PepsiCo NYC.
2020 - 2021 Senior Experience Designer - Global Brand Experience, PepsiCo NYC.
2017-2020 - Senior Creative at Fake Love - The New York Times. New York
2015/2017 - Parsons - MFA Design & Technology, New York
2011/2015 - Central Saint Martins BA Graphic Design, London
Italian Creative Director and multimedia artist, Sofia has been working in the Experiential world for 10+ years across EU and US.
While in NYC, Sofia led the design and production of major activations with a focus on immersive narrative, spatial design and physical interaction across entertainment, tech, automotive and F&B industries, for brands of the like Pepsi, Gatorade, MTN DEW, Dyson, Samsung, Panasonic, Tiffany, Nordstrom, Expo and many more.
As a designer and creative technologist, Sofia combines traditional design and new media, merging the physical with the digital, craft and technology to generate highly spatial, multi sensorial, and interactive visions.