EXPO 2020 DUBAI
PLUS PAVILION
For Expo 2020 Dubai, our challenge was to bring Pepsi and Lay’s together under the same roof, united by the themes of Planet and People. Our goal was to highlight the positive impact PepsiCo is working to make in the world, while bringing joy to millions, every day.
This was a true cross-functional effort. We worked closely with Lay’s and Pepsi brand design, global marketing, regional marketing, and regional design teams to develop a concept inspired by the beauty of EXPO — sharing our cultures from around the world. We built spatial 3D renderings and art directed animation studios, fabricators, programmers, and illustrators to bring our brand stories to life.
Client
Credits
Pepsi and Lay's
Year
2021
Location
Expo 2020 Dubai
Concept dev and spatial design
Sofia Aronov - Pepsi
Joel Beeby - Lay's
Graphics and video content
Pepsi and Lay's Brand Design teams
Production and Fabrication
INVNT
Eventagrate
Stats:
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VOTED #1 Most Anticipated Pavillion by TimeOut Dubai
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50,000 visitors every month
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REACH: 47,367,286
