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 EXPO 2020 DUBAI
PLUS PAVILION

For Expo 2020 Dubai, our challenge was to bring Pepsi and Lay’s together under the same roof, united by the themes of Planet and People. Our goal was to highlight the positive impact PepsiCo is working to make in the world, while bringing joy to millions, every day.

This was a true cross-functional effort. We worked closely with Lay’s and Pepsi brand design, global marketing, regional marketing, and regional design teams to develop a concept inspired by the beauty of EXPO — sharing our cultures from around the world. We built spatial 3D renderings and art directed animation studios, fabricators, programmers, and illustrators to bring our brand stories to life.

Client

Credits

Pepsi and Lay's

Year

2021

Location

Expo 2020 Dubai

Concept dev and spatial design 

Sofia Aronov - Pepsi

Joel Beeby - Lay's

Graphics and video content

Pepsi and Lay's Brand Design teams

Production and Fabrication

INVNT 

Eventagrate

Stats:

  • VOTED #1 Most Anticipated Pavillion by TimeOut Dubai

  • 50,000 visitors every month 

  • REACH: 47,367,286

CONCEPT RENDERS