We created a modern line of permanent merchandise units to unify the brand’s look and feel and strengthen the MTN DEW® presence at all points of sale across North America. In years past, MTN DEW® units were visually inconsistent without a unified Point of Sale (“POS”) vision to carry through to all fixtures and provide a cohesive aesthetic. So, we were charged with the mission to create a fresh vision and strategy for all future MTN DEW® perm-merch. 

 

The large POS unit we designed features interchangeable setups, between ambient and cooler settings depending on the retailer’s needs. The design features a tilted, spiral-like structural movement, which disrupts the original cubic shape and adds an element of distortion. We designed the small unit to disrupt the classic 5-shelf POS unit format, adding elements of distortion and inclination to each shelf, combining metal nets and acrylic surfaces. 

 

1300+ units have been ordered and distributed across North America, ready to disrupt retail and delight MTN DEW® consumers.