Rockstar Unplugged
Mood Boooth
I designed the Rockstar Unplugged Mood Booth with the goal of creating a multi-purpose engagement station that could function as a sampling station, photo booth, and immersive installation all at once. Depending on the flavor picked, guests were invited to unwind with 3 different audiovisual experiences. A camera and QR code system then allowed them to capture their experience and instantly share it with their friends!
The experience was successfully launched for the first time during the Rockstar Studios event x Superbowl LVI in LA, engaging guests nonstop during the activation: the audiovisual experience was triggered 60+ times across the event 4h timespan.
Client
Credits
Rockstar
Unplugged
Year
2022
Location
Venice - LA
Concept dev
Sofia Aronov
Aydin Abdollahi
Design, 3D, renderings,
Sofia Aronov
Graphics and branding:
Sofia Aronov
Antony Vitali
Production and Fabrication
Perugini Making
Client
Credits
Rockstar
Year
2022
Location
Venice - LA
Concept dev
Sofia Aronov (Brand Experience)
Rockstar Music Team
Spatial and Experience sign
Sofia Aronov (Brand Experience)
Graphics and branding:
Adam Wells (Rockstar Brand Design)
Production and Fabrication
Cruising Kitchens
CONCEPT RENDERS
