Rockstar Unplugged
Mood Boooth
I designed the Rockstar Unplugged Mood Booth with the goal of creating a multi-purpose engagement station that could function as a sampling station, photo booth, and immersive installation all at once. Depending on the flavor picked, guests were invited to unwind with 3 different audiovisual experiences. A camera and QR code system then allowed them to capture their experience and instantly share it with their friends!
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The experience was successfully launched for the first time during the Rockstar Studios event x Superbowl LVI in LA, engaging guests nonstop during the activation: the audiovisual experience was triggered 60+ times across the event 4h timespan.
Client
Credits
Rockstar
Unplugged
Year
2022
Location
Venice - LA
Concept dev
Sofia Aronov
Aydin Abdollahi
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Design, 3D, renderings,
Sofia Aronov
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Graphics and branding:
Sofia Aronov
Antony Vitali ​
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Production and Fabrication
Perugini Making​
Client
Credits
Rockstar
Year
2022
Location
Venice - LA
Concept dev
Sofia Aronov (Brand Experience)
Rockstar Music Team
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Spatial and Experience sign
Sofia Aronov (Brand Experience)
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Graphics and branding:
Adam Wells (Rockstar Brand Design)​
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Production and Fabrication
Cruising Kitchens
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CONCEPT RENDERS
