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Rockstar Unplugged
Mood Boooth

I designed the Rockstar Unplugged Mood Booth with the goal of creating a multi-purpose engagement station that could function as a sampling station, photo booth, and immersive installation all at once. Depending on the flavor picked, guests were invited to unwind with 3 different audiovisual experiences. A camera and QR code system then allowed them to capture their experience and instantly share it with their friends!

The experience was successfully launched for the first time during the Rockstar Studios event x Superbowl LVI in LA, engaging guests nonstop during the activation: the audiovisual experience was triggered 60+ times across the event 4h timespan.

Client

Credits

Rockstar

Unplugged

Year

2022

Location

Venice - LA

Concept dev

Sofia Aronov 

Aydin Abdollahi

Design,  3D, renderings,

Sofia Aronov 

Graphics and branding: 

Sofia Aronov

Antony Vitali

Production and Fabrication

Perugini Making

Client

Credits

Rockstar

Year

2022

Location

Venice - LA

Concept dev

Sofia Aronov (Brand Experience)

Rockstar Music Team

Spatial and Experience sign 

Sofia Aronov (Brand Experience)

Graphics and branding: 

Adam Wells (Rockstar Brand Design)

Production and Fabrication

Cruising Kitchens

CONCEPT RENDERS