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PANASONIC X OLYMPICS 2024
PAVILION PROPOSAL

Jack Morton joined forces with Octagon to redesign an innovative proposal for The Panasonic Public Showcase for the Olympic and Paralympic Games 2024 in Paris. Our brief entitled the showcase design of the most iconic Panasonic products, within a challenging 85x6m footprint right underneath the Tour Eiffel.

 

We created Panasonic Passion Rooms: an interactive, immersive brand experience that lets all visitor feel the athletic passion through the 5 senses, narrating emphatic stories related to sports, culture, technology andsustainability. 

 

The showcase unfolds within a modular wooden structure that provides visual integrity over a long footprint and allows for community exchange and spatial repurposing. The pavilion features a natural, organic look during the day, to transform into an electric, futuristic vision at night.

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Client

Credits

Panasonic

Year

2023

Location

Paris Olympics

2024

Creative Direction

Dennis Trautwein - Octagon

Julien LeBas - Jack Morton

Sofia Aronov - Jack Morton

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Design & 3D

Sofia Aronov​

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Production

Martina Beszedesova

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Specs:

  • Full duration of experience : 20min

  • Full Space Capacity : 350 PAX + 20 CREW

  • Max throughout : 1050 PAX / Hour

  • | 10500 PAX / day for 10 hours day

Agency

Jack Morton 

Octagon

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