Shell’s Sky Scenario has been proposing climate change outlooks and strategies addressing climate change and global energy consumption. 

 

In partnership with The New York Times, we generated an engaging OOH experience to illuminte Shell’s present and future scenario of transporttation, opening a window to a net zero emissions tomorrow, where clean technology thrives and global carbon emissions are drastically lowered.

 

The resulting experience combines computer vision tracking and real-time data with 3D visual overlays to create a dynamic composite vision of the future. 

We strategically placed two wide screens - one in Huston airport, one in Empire Stores, Dumbo, NYC -

and physically embedded them within the surroundings architecture. 

A hidden camera placed behind each screen captured and visualized a live feed of the given view, creating the illustion of a digital window. 

 

Site specific 3D visuals, such as  future roads, vehicles and buildings, overlaid onto the screen, organically merging with the scene underneath to generate a futuristic portrait of our urban landscape. 

 

Additionally, we used computer vision tracking, and real-time data to detect the movement of current cars, planes and ships, generating a dynamic and ever-changing narrative experience.

CREDITS:

Creative Direction.............Erika Tarte

Tech Direction...................Chris Miles

Art Direction......................Sofia Aronov

Account Management......Danielle Martin

Production.........................Tyler Pridgen

3D modeling......................Allan Tagino

Creative Tech....................Gene Han

Client .................Shell

Agency................Fake Love

Partner................T-Brand