SHELL
WINDOW INTO THE
FUTURE
Client
Shell
Year
2019
Location
New York, Houston
Credits
Shell’s Sky Scenario has been proposing climate change outlooks and strategies addressing climate change and global energy consumption.
In partnership with The New York Times, we generated an engaging OOH experience to illuminate Shell’s present and future scenario of transportation, opening a window to a net-zero emissions tomorrow, where clean technology thrives and global carbon emissions are drastically lowered. The resulting experience combines computer vision tracking and real-time data with 3D visual overlays to create a dynamic composite vision of the future.
Agengy ............. Fake Love - New York Times
Creative Direction.........Erika Tarte, Sofia Aronov
Tech Direction...................Chris Miles
Art Direction......................Sofia Aronov
3D modeling......................Allan Tagino
Creative Tech....................Gene Han
