MTN DEW® BAJA BLAST®
For the latest LTO, MTN DEW® BAJA BLAST® needed a point of sale unit that exuded all the fun and tropical vibes of the new flavors.
We created a three-dimensional art piece that transformed a usual point of sale display unit into a statement piece that looked like set design, meant to stop consumers in their tracks. Of course, we had to consider functionality and the footprint of the unit. It needed to be fully foldable as well as easy and quick to assemble. However, we wanted to demonstrate that looks alone are not enough—three-dimensionality, storytelling and interactivity are all crucial elements of driving sales. The theatrical unit features irreverent and hilarious discoverable features such as personified fruit, pirates, a parachuting shark, colorful surf and more.
Able to hold 96 products, the durable unit maintains a small footprint while being shoppable by 360 degrees, allowing for a variety of store placements for maximum visibility.