I designed this fun Influencer kit for the launch of the new Rockstar Unplugged. This specific energy drink focuses on the combination of relaxation, unwinding vibes and a strong focus on music. We wanted our kit to not only be a sleek, limited edition packaging for the Unplugged cans, but a portable speaker to bring the right vibes with you at all times, together with the new Unplugged flavors.
The box itself integrates a bespoke sound amplifier and phone holder, so the wooden structure of the box becomes a speaker itself.
The etched, frosted lid brings a level of surprise while opening the kit, and a bespoke aperture at the bottom of the box functions as a hidden lid holder.
An irregular, curvy CNCed coutout frames our cans, which are held in place by a custom colored foam.
Concept, product design, 3D
Rockstar Brand Design Team