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I designed this fun Influencer kit for the launch of the new Rockstar Unplugged. This specific energy drink focuses on the combination of relaxation, unwinding vibes and a strong focus on music. We wanted our kit to not only be a sleek, limited edition packaging for the Unplugged cans, but a portable speaker to bring the right vibes with you at all times, together with the new Unplugged flavors.

The box itself integrates a bespoke sound amplifier and phone holder, so the wooden structure of the box becomes a speaker itself.

The etched, frosted lid brings a level of surprise while opening the kit, and a bespoke aperture at the bottom of the box functions as a hidden lid holder.

An irregular, curvy CNCed coutout frames our cans, which are held in place by a custom colored foam.

ROCKSTAR UNPLUGGED
INFLUENCER KIT

Client

Credits

PepsiCo 

Concept, product design, 3D

and renders

Sofia Aronov

Graphics

Rockstar Brand Design Team

Fabrication

Motive

Year

2022

Location

New York

INFLUENCER POSTS

CONCEPT AND RENDERS