SABIC K SHOW 2025

A high-end, immersive dinner experience for 350 guests celebrating SABIC’s 2025 achievements and the innovations unveiled at K Show Düsseldorf. Designed for SABIC’s CEO, VPs, and key partners, the evening was conceived as a fully integrated audiovisual journey where content, music, and spatial design merged into a single narrative environment.

We transformed an outdated Hilton venue into a 360° narrative stage, legible from every point of view. Over 220 meters of video projections were mapped onto monumental sheer scrims surrounding the room, forming one continuous visual canvas that enveloped every table and guest. The same content language extended overhead into a 270-meter ceiling sculpture, animated through a dynamic light choreography that amplified rhythm, emotion, and scale.

The experience culminated in a laser reveal that visually traced the motion of the animations, synchronizing light, video, and sound into a coherent final movement—delivering an epic, immersive finale that fully embodied SABIC’s innovation-driven vision.