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PEPSICO ENERGY 
X NACS SHOW 

For the first time showcasing our Energy portfolio as a united brand vision through a surprising innovative booth. We used polarized screens and filters to generate suspense around the reveal of our brand new energy flavors: Rockstar Unplugged, MTN DEW Rise (now MTN DEW Energy)and Baya.

Interactive buttons prompt guests to personalize their energy choice by creating a direct association with their mood and energy needs.

Client

Pepsico Energy Portfolio

Year

2021

Location

NACS convention

Chicago, USA

Credits

Concept, Design, 3D, render

Sofia Aronov

Brand Videos

Brand Design Teams

Production and Fabrication

MSM

CONCEPT RENDERS