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MTN DEW RISE
EXPERIENCE UTOPIA

A visionary, multi-sensorial experience proposal to celebrate the launch of MTN DEW Rise with a never-before-seen event, combining personalized sampling, product display, workshops, DJ console, interactive/immersive brand journey, and brand licensing.

This was a personal exploration and a hypothetical setup answering the question: If the sky was the limit, what could we create?

 

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Client

MTN DEW RISE

(now MTN DEW ENERGY)

Credits

Concept, Design,

3D, renders

Sofia Aronov

Year

2021

Location

North America