MTN DEW RISE
EXPERIENCE UTOPIA

A visionary, multi-sensorial experience proposal to celebrate the launch of MTN DEW Rise with a never-before-seen event, combining personalized sampling, product display, workshops, DJ console, interactive/immersive brand journey, and brand licensing.

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This was a personal exploration and a hypothetical setup answering the question: If the sky was the limit, what could we create?

 

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